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10 Best Shopify Plugins to Optimise Online Store

Shopify is a great platform to set up your online store and sell your products. Unlike physical stores, online ones have an infinite reach, though e-commerce is competitive as well with many options available for the consumers. So, how can you highlight your store in this tough competition? Here’s a solution. Optimise it with the […]

September 13, 2022
Man shopping online

Photo courtesy: Karolina Grabowska (Pexels)

Shopify is a great platform to set up your online store and sell your products. Unlike physical stores, online ones have an infinite reach, though e-commerce is competitive as well with many options available for the consumers. So, how can you highlight your store in this tough competition?

Here’s a solution. Optimise it with the best of Shopify plugins listed below. These plugins are highly useful, user friendly, easy to install and promise your business growth with a little or extra investment.

1. Klaviyo

Klaviyo is available as an application on Shopify App Store. With this, you can easily sync your historical and real-time data using one-click commerce integration. It eases the interaction process between you and your customers. Klaviyo comes with features like automated email and SMS messaging. It claims to serve more than 65,000 Shopify merchants. Recently, Shopify made a $100M strategic investment in Klaviyo.

Andrew Bialecki, co-founder and CEO of Klaviyo, said: “Partnerships with leading platforms like Shopify that share our values and mission are crucial to how we help solve those challenges creators and brands face. We’re excited about what this continued partnership represents for our customers”.

2. Free Shipping Bar

Nobody likes to pay extra for delivery while shopping online. It is where Free Shipping Bar by Hextom comes into the picture. Available on Shopify App Store, Free Shipping Bar comes as a free plan to boost sales and average order value. However, a premium plan that costs $9.99/month offers added advantages like unlimited active bars, geo/country targeting, auto currency conversion, bar background images, auto scheduling and performance tracking.

Free Shipping Bar is a must have app for those who wish to boost cart values and sales and practice advanced targeting. Its’s curated holiday themes allows you capitalise on the holiday shopping seasons with special background images and promotions.

3. Printful

Printful is a Shopify application that offers Print on Demand feature so that you can create custom products. Available with a free plan on Shopify App Store, Printful comes with designing tools to create premium products like t-shirts, mugs and wall art. The app also offers dropshipping on demand so that you can focus on designing and marketing without worrying about printing, packaging and delivering products to your customers.

It is an easy to use app as even those with no design experience can create appealing designs using Printful’s free clipart graphics and Premium Images. For advanced features, Printful offers plus plan for $9/month and pro plan for $49/month.

4. Point of Sale

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It is a plugin offered by Shopify to power your retail business. With the tools you require to sell online, Shopify’s all-in-one POS system offers added features like inventory tracking and staff management. Under the advanced inventory management, Shopify POS helps you generate purchase orders and transfer stock using inventory forecasts and performance.

You can set custom staff permissions under this POS system to control which staff member has access to what feature. It makes delegation so easy and peaceful. The unified reporting feature of the plugin tells you about growing trends and presents unified analytics based on your online and offline sales.

5. Returnly

Returnly can be integrated to your online store using Returnly Returns & Exchanges on Shopify App Store. Following a 14-day free trial, the app charges $149/month for its basic plan. It is arguable the best app to automate returns, exchanges and gift returns on your online sales.

By automating returns and exchanges, you can save time of your own and of your customers. It comes with automatic labels and exchange processing features. Returnly also enables your customers request for a gift card or exchange without connecting to customer support. Its advanced return solutions like printerless QR codes, brand controls, international handling and CSAT surveys ensures exceptional returns with boost in sales.

6. Yoast SEO

Search engine optimization plays a pivotal role in driving customers to your online store. Yoast SEO ‑ SEO for everyone is the most popular app in this segment. Available for free on the Shopify App Store, Yoast SEO also offers a premium plan starting from $19/month. The premium plan includes features like optimizing unlimited content pages, priority support, bulk edit SEO data and migration of SEO data.

While an in-house SEO executive will be costly, Yoast SEO offers instant SEO improvements based on structured data and cleans up code in your theme. This helps in getting more organic traffic by ranking high on search engines and outranking competitor. The 24/7 live chat and mail support provided by Yoast SEO resolves your queries within no time using channels like chat, email and zoom.

7. Shopify Search & Discovery

Shopify’s in-house Search & Discovery is a must have app for all online merchants. It helps them customise search filters, create and edit products synonym groups and feature products in the search and recommendations of shoppers. Available for free, Shopify Search & Discovery promises to drive sales to store using a customised storefront search and discovery experience for shoppers.

Launched on July 25, Shopify Search & Discovery app can only be installed on either OS2.0 theme or custom storefront or custom Liquid based online stores. “Search features, such as product boosts and synonyms, are not compatible with custom storefronts that use the Storefront API,” Shopify explained on its app page.

8. Product Reviews

Source: apps.shopify.com/product-reviews

It is another app from Shopify that allows customers to leave product reviews on your online store. It helps you gain trust of customers and promote loyalty. Many stores have witnessed an increase in sales of the reviewed products. It also helps in SEO as an SEO-friendly review helps you appear high in Google search results.

Product Reviews app offers a flexible design that can be customised as per the design requirements of your online store. It is compatible with all themes on Shopify.

9. HubSpot CRM

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It is an integration offered by HubSpot. It allows you to sync, analyze and segment Shopify data with HubSpot for successful campaigns. It claims to help in a marketing mix of paid plus organic traffic. You can also build a new brand within your Shopify store to increase revenue from your existing customer base.

Shopify-HubSpot integration is useful for:

  • Connecting Shopify store to HubSpot
  • Analyzing online store data in HubSpot
  • Automatically syncing products, contacts, and orders
  • Segmenting contacts based on your products
  • Automating ecommerce campaigns

10. Referral Candy

Referral Candy is a Shopify app available for $49/month, following a 30-day free trial. It helps you get the best of referral marketing by rewarding customers. With rewards, customers turn into influencers and bring new customers organically.

With the help of Referral Candy, you can track referrals on your online store. Its dashboard provides information related to top referrers, referral sales and social media shares. The app also has a customer success team dedicated for the optimization of your program. You can also integrate Referral Candy with other marketing apps like email marketing, ad retargeting and web analytics tools.

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Explore relevant tags: Klaviyo, Shopify, Shopify apps, Shopify plugins

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