The importance of a mobile-friendly Shopify store can’t be denied, especially after the pandemic hit us in 2020. A recent Google report states that 61 percent of users are not likely to return to a mobile site they had difficulty navigating or accessing. Also, 40 percent of users go ahead to visit a competitor’s site. Hence, if a merchant does not modify the online store to make it mobile-friendly, one can fall behind in this competitive market and witness slow revenue growth.
The research of Sterling Research and SmithGeige for Google made some important points that have been stated below:
- 75% of respondents prefer a mobile-friendly site
- 67% said they only buy from a mobile-friendly site
- 61% go to another site if unable to find what they are looking for on a mobile site.
- 52% would probably be less engaged with a store in case of a bad experience on mobile.
- 48% thought that brand that didn’t have a mobile-friendly store cared less about the customer.
Signs Your Shopify Store Is Not Mobile-Friendly
An online store that is not mobile-friendly has higher chances of losing sales, SEO ranks, sales and market reputation. There are plenty of signs that can suggest your e-commerce store is not mobile-friendly. A few of them are listed below:
- The website doesn’t load quickly
- Unresponsive site
- Too many pop-ups and ads
- Font size not adequate
- No mobile app
- Website not optimised for mobile search
- Trouble clicking on buttons and links
Make Your Online Store Mobile-Friendly
A number of things need to be taken into consideration while easing the accessibility of a website on mobile. Have a look at some of them:
1. Responsive Theme
A responsive theme is of utmost importance as it automatically adjusts itself as per the screen size, thus allowing users to navigate easily through the website. (Here’s how to pick the right theme.)
2. Optimize Pictures
Compress the image size without degrading its quality, make sure they are properly placed and do not take time to load.
3. Say No To Pop-Ups
Pop-ups are extremely troubling, particularly on a small screen. They even reduce the speed of the website.
4. Smooth Navigation
Navigation is the key. Visitors should get what they are looking for without any trouble. Links and buttons should be properly placed and easy to click on.
5. All Device Compatibility
A mobile site should be compatible with all devices. Users of any kind of smartphone or tablet should find no difficulty in using it.
6. Personalization
Offering relevant products and content as per their interest, past browsing behaviour and location can draw more customers.
Some Additional Tips
7. Redesign Your Website
In some cases, websites might need redesigning. Though a time-consuming process, but worth the effort in the long run.
8. Google’s Mobile-Friendly Test Tool
To check whether your online store is optimised for mobile, you can go for Google’s mobile-friendly test. Besides providing a report on how mobile-friendly your e-commerce store is, it will also give some suggestions to improve it. A great way to make sure the store is fully optimised.
9. Voice Commerce
One of the latest trends in the e-commerce industry is gradually gaining popularity among online shoppers. Voice commerce enables shoppers to search for the required products and make purchases with the help of voice commands. It is an effective way to make your online store accessible to mobile users.
10. Accelerated Mobile Pages (AMP)
The loading speed of your e-commerce store can be improved with the help of accelerated mobile pages. Quite helpful for mobile devices users who do not have time to wait for a slow website.
