2XU

The 2XU team started working with Convert Digital on ongoing website management and optimisation in mid-2021, but soon identified the need for total Shopify Plus rethemes for their Australian, New Zealand, US and Canadian sites; with a focus on redesigning their product detail and collection pages to increase conversion rate.
Project details
- IndustriesAI
- Sports and recreation
- Clothing and fashion
- Partner
- Convert Digital · 4.8 from 28 reviews · Shopify partner since 2017
What was delivered
AI-generated- Shopify Plus retheme of the Australian site
- Shopify Plus retheme of the New Zealand site
- Shopify Plus retheme of the US site
- Shopify Plus retheme of the Canadian site
- Product detail page redesign
- Collection page redesign
Inside the project
AI-generatedWritten by ShopDigest AI from Convert Digital’s description and project images.
Four regional 2XU sites rethemed on Shopify Plus
Work with 2XU began in mid-2021 as ongoing website management and optimisation by Convert Digital. Soon after, the 2XU team identified the need for total Shopify Plus rethemes across its Australian, New Zealand, US and Canadian sites.
Product detail and collection pages redesigned for conversion
Within the rethemes, the redesign centred on 2XU's product detail and collection pages. The stated aim was to increase conversion rate on the Australian, New Zealand, US and Canadian sites, building on the website management and optimisation Convert Digital was already providing to the 2XU team.
About the partner
Convert Digital is a Shopify Platinum Partner based in Abbotsford, Australia, serving Australia and New Zealand, and has been a Shopify Partner since 2017 with a 4.8 rating from 28 reviews. Its industries include Clothing and fashion.
Frequently asked questions
AI-generatedWho redesigned 2XU's Shopify Plus stores?
Convert Digital delivered total Shopify Plus rethemes for 2XU's Australian, New Zealand, US and Canadian sites, after starting ongoing website management and optimisation for the brand in mid-2021.
What did the 2XU Shopify Plus redesign focus on?
Convert Digital says the redesign focused on 2XU's product detail and collection pages, with the aim of increasing conversion rate.
Where is Convert Digital based?
Convert Digital is based in Abbotsford, Australia, serves Australia and New Zealand, and works in English.



