30% Higher Conversions & $250K Monthly Growth

SoulTheory, a modern spiritual wearable brand, partnered with us to redesign their website and optimize the user experience. Our CRO-driven approach increased their conversion rate by 30% and, combined with a strategic funnel marketing plan, helped generate an additional $250K per month. The result was a modern, engaging site that drives consistent growth and revenue.
Project details
- IndustryAI
- Jewelry and accessories
- Partner
- Crisp Dezign
What was delivered
AI-generated- Website redesign
- User experience optimization
- CRO-driven conversion improvements
- Strategic funnel marketing plan
Inside the project
AI-generatedWritten by ShopDigest AI from Crisp Dezign’s description and project images.
Redesigning the SoulTheory store for spiritual wearables
SoulTheory sells spiritual wearables, and Crisp Dezign redesigned its website with a focus on the user experience. The project images show the homepage with a centred logo header, then a scrolling row of circular category links for energy stone bracelets, energy stone rings, pyramids, pyrite and Rudraksha bracelets, placed above a full-width hero banner.
A 30% conversion lift and $250K more per month
According to Crisp Dezign, its CRO-driven approach increased SoulTheory's conversion rate by 30%. Combined with a strategic funnel marketing plan, Crisp Dezign reports that the work helped generate an additional $250K per month for the brand, and describes the result as a site that drives consistent growth and revenue.
About the partner
Crisp Dezign is based in Ludhiana, India, works in English and Hindi, and serves clients in India, the United Arab Emirates, the United States, the United Kingdom, Australia, Canada and the Maldives. Its industries include jewelry and accessories.
Frequently asked questions
AI-generatedWho redesigned the SoulTheory Shopify store?
Crisp Dezign redesigned SoulTheory's Shopify website and optimized its user experience with a CRO-driven approach.
What results did the SoulTheory Shopify CRO project report?
Crisp Dezign reports a 30% increase in conversion rate. Combined with a strategic funnel marketing plan, Crisp Dezign says this helped generate an additional $250K per month.
What did Crisp Dezign do for the spiritual wearable brand SoulTheory?
Crisp Dezign redesigned the website, optimized the user experience with a CRO-driven approach and worked alongside a strategic funnel marketing plan.
Where is Crisp Dezign based and which languages does it work in?
Crisp Dezign is based in Ludhiana, India, and works in English and Hindi.




