A bold new Shopify launch for RANDOM
For the launch of RANDOM by Reino Nordin, a stylish and expressive fashion label by one of Finland’s most recognized musicians, we were tasked with creating an entirely new online store. Unlike platform migrations, this project was about building everything from the ground up — strategy, structure, and storefront.
Project details
- ServiceAI
- IndustryAI
- Clothing and fashion
- Partner
- Wuohi Digital · 5 from 4 reviews · Shopify partner since 2023
What was delivered
AI-generated- New Shopify store built from the ground up
- Store strategy
- Store structure
- Storefront
Inside the project
AI-generatedWritten by ShopDigest AI from Wuohi Digital’s description and project images.
A launch store for Reino Nordin's RANDOM label
RANDOM is a fashion label from Reino Nordin, one of Finland's most recognized musicians. For its launch, Wuohi Digital was asked to create an entirely new online store. Unlike a platform migration, the project meant building everything from the ground up: the strategy, the structure and the storefront. Reino Nordin later reviewed Wuohi Digital with 5 out of 5 stars for store build or redesign work (Sep 2024).
What the RANDOM homepage shows
The project images show the RANDOM homepage with a header that has a menu icon, a centred RANDOM logo, and search, account and cart icons. Below it, a full-width hero slideshow carries a "RANDOM by Reino Nordin" heading with a Read More button, and a language selector sits in the top bar.
About the partner
Wuohi Digital is a Shopify Select partner based in Helsinki, Finland, and a Shopify Partner since 2023, with a 5 rating from 4 reviews. It serves Finland and Sweden, works in English, Swedish, Norwegian and Finnish, and lists Clothing and fashion among its industries.
Frequently asked questions
AI-generatedWho built the RANDOM by Reino Nordin Shopify store?
Wuohi Digital built the new Shopify store for the launch of RANDOM, the fashion label of Finnish musician Reino Nordin.
What did the new Shopify store build for the RANDOM fashion label include?
Wuohi Digital says it built everything from the ground up, covering strategy, structure and storefront, rather than doing a platform migration.
Where is Wuohi Digital based and which languages does it work in?
Wuohi Digital is based in Helsinki, Finland, and works in English, Swedish, Norwegian and Finnish.
