Absolut Elyx

Every step was carefully designed to increase conversion rate and the average order value (AOV), without compromising the image of such a unique and premium brand. Exclusive features of Shopify Plus were used to implement new promotion possibilities and consequently increase AOV.
Project details
- IndustriesAI
- Home and garden
- Lifestyle
- Partner
- THAILS · 5 from 13 reviews · Shopify partner since 2017
What was delivered
AI-generated- Conversion rate and average order value optimisation
- New promotion options using Shopify Plus features
- Theme customization to comply with Swedish regulations
Inside the project
AI-generatedWritten by ShopDigest AI from THAILS’ description and project images.
Shopify Plus promotions to raise AOV at Absolut Elyx Boutique
Absolut Elyx Boutique sells luxury drinkware in Sweden, and the project image presents it as a lifestyle label tied to the Absolut Elyx vodka brand. Every step of the work was designed to increase conversion rate and average order value without compromising the image of what THAILS calls a unique and premium brand. Exclusive Shopify Plus features were used to add new promotion possibilities aimed at raising AOV.
Theme changes for Swedish regulations
In its review, Absolut Elyx Boutique says it required special theme customization to comply with Swedish regulations and calls the process smooth. The boutique gave THAILS a 5 out of 5 rating in November 2023 for store build or redesign work.
About the partner
THAILS is a Plus-tier Shopify Partner based in Amsterdam, Netherlands, partnered with Shopify since 2017 and rated 5 from 13 reviews. Its industries include home and garden.
Frequently asked questions
AI-generatedWho did the Shopify Plus conversion optimisation for Absolut Elyx Boutique?
THAILS did the work, designing each step to increase conversion rate and average order value and using Shopify Plus features to add new promotion options.
What theme work was done for Absolut Elyx Boutique's Shopify store in Sweden?
According to the client's review, THAILS customised the theme so the store complies with Swedish regulations.
Where is THAILS based and which languages does it work in?
THAILS is based in Amsterdam, Netherlands, and works in English, Spanish, German, French, Portuguese (Brazil), Russian, Dutch and Swedish.




