Ambar Wear

• Fully customized store development
• CRO-focused store design
• Product experience built around the invisible camel toe brief
• UX enhancements for conversion

A launch store built around the invisible camel toe brief

Ambar Wear sells underwear, and its Shopify launch centred on one hero product: the invisible camel toe brief. E-mpact delivered fully customized development with a CRO-focused design and an optimized product experience for that brief. The project image shows the homepage, with a menu linking to all products, the camel toe thong, a news and blog page and contact, above a hero section with a shop button.

UX changes aimed at conversion

Alongside the build, E-mpact implemented key UX enhancements intended to improve conversion rates and accelerate Ambar Wear's online growth.

About the partner

E-mpact is a Shopify Select partner based in Barcelona, Spain, partnering with Shopify since 2023 and rated 4.8 from 26 reviews. It works in English, Spanish and Italian and lists clothing and fashion among its industries.

Who built the Ambar Wear Shopify store?

E-mpact, a Shopify Select partner from Barcelona, built Ambar Wear's launch store with fully customized development and a CRO-focused design.

What did E-mpact do to improve conversion on the Ambar Wear Shopify store?

E-mpact built an optimized product experience around the invisible camel toe brief and implemented key UX enhancements to improve conversion rates.

Where is E-mpact based and which languages does it work in?

E-mpact is based in Barcelona, Spain, and works in English, Spanish and Italian.