Artscape

• Lean Shopify architecture replacing a custom-built setup
• Store data structured with metafields and metaobjects
• Native Shopify B2B logic for wholesale
• DTC and wholesale on one Shopify stack

From custom code to metafields and metaobjects

Artscape, a US design brand selling decorative window film, previously ran on a rigid custom-built setup. Iggy Agency replaced it with a lean Shopify architecture built on metafields and metaobjects. The agency reports that load times dropped and that Artscape's internal team gained more control over the store.

Window film DTC and wholesale on one Shopify stack

Instead of heavy custom code, wholesale now runs on Shopify's native B2B logic. Iggy Agency reports that Artscape's direct-to-consumer and wholesale sales now operate together on a unified Shopify stack, which the agency describes as ecosystem-first.

About the partner

Iggy Agency is a Plus-tier Shopify Partner based in Stockholm, Sweden, serving Sweden, Finland, Denmark, Norway and Iceland, and a partner since 2023. It works with home and garden brands and holds a 5 rating from 7 reviews.

Who rebuilt the Artscape Shopify store with native B2B?

Iggy Agency replaced Artscape's rigid custom-built setup with a lean Shopify architecture using metafields, metaobjects and native B2B logic.

What results were reported for the Artscape Shopify rebuild?

Iggy Agency reports that load times dropped, internal control improved, and DTC and wholesale now run together on a unified Shopify stack.

Where is Iggy Agency based and which languages does it work in?

Iggy Agency is based in Stockholm, Sweden, and works in English, Portuguese (Brazil), Swedish and Finnish.