Atlas Headrest
By starting with heatmaps and learning where customers are spending the most time on the site, we were able to build a predictable customer journey to improve our conversions. From there, we dove into a more audience focused experience with a different look and feel for standard and gaming products.
Project details
- Industry
- Home and garden
- Partner
- 253 Media
What was delivered
- Heatmap analysis of where customers spend time on the site
- Predictable customer journey built to improve conversions
- Separate look and feel for standard and gaming products
Inside the project
Heatmaps behind the Atlas Headrest customer journey
The project images show Atlas Headrest headrests for Herman Miller, Haworth and Steelcase office chairs. 253 Media began with heatmaps to learn where customers spent the most time on the site. It used those findings to build a predictable customer journey through the store, with the aim of improving conversions.
Separate experiences for standard and gaming headrest shoppers
With the journey in place, the work moved to a more audience-focused experience. Standard and gaming products were given a different look and feel.
About the partner
253 Media is a Shopify Select Partner based in Salt Lake City, United States, and works in English.
Frequently asked questions
Who did the conversion rate optimization for the Atlas Headrest Shopify store?
253 Media did the work. It used heatmaps to build a predictable customer journey aimed at improving conversions.
What did 253 Media change on the Atlas Headrest Shopify store?
After the heatmap-led customer journey work, 253 Media created a more audience-focused experience, with a different look and feel for standard and gaming products.
Where is 253 Media based and which languages does it work in?
253 Media is based in Salt Lake City, United States, and works in English.
Some sections on this page were written by ShopDigest AI from 253 Media’s description and project images.
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