Au Naturale: UI/UX, CRO Audit, Performance & Email Marketing
Au Naturale, a pioneer in clean beauty, wanted to improve their marketing efficiency and conversions. ✅ eCommerce audit to assess organic and paid ads + competitor research ✅ Built a CRO roadmap, revised their marketing strategy, set benchmarks ✅ Improved new customer ROAS from 2.45 to 4.57 ✅ Scaled down average new CPA from $24 to $16 ✅ Improved analytics and attribution to refine ICP
Project details
- IndustryAI
- Health and beauty
- Partner
- Coderapper · 4.9 from 28 reviews · Shopify partner since 2014
What was delivered
AI-generated- eCommerce audit of organic and paid ads
- Competitor research
- CRO roadmap
- Revised marketing strategy
- Marketing benchmarks
- Improved analytics and attribution
Inside the project
AI-generatedWritten by ShopDigest AI from Coderapper’s description and project images.
Auditing Au Naturale's organic and paid ads
Au Naturale, which Coderapper describes as a pioneer in clean beauty, wanted to improve its marketing efficiency and conversions. The work began with an eCommerce audit of the brand's organic and paid ads, alongside competitor research. From that audit, Coderapper built a CRO roadmap, revised the brand's marketing strategy and set benchmarks.
New customer ROAS from 2.45 to 4.57
On paid acquisition, Coderapper reports that new customer ROAS improved from 2.45 to 4.57 and that average new CPA was scaled down from $24 to $16. Analytics and attribution were also improved so Au Naturale could refine its ideal customer profile (ICP).
About the partner
Coderapper is a Select tier Shopify Partner based in Fredericton, Canada, and a partner since 2014, with a 4.9 rating from 28 reviews. Its industries include Health and beauty.
Frequently asked questions
AI-generatedWho ran the Shopify CRO and marketing audit for Au Naturale?
Coderapper audited Au Naturale's organic and paid ads, researched competitors, built a CRO roadmap and revised the clean beauty brand's marketing strategy.
What results were reported for Au Naturale's CRO and marketing work?
Coderapper reports that new customer ROAS improved from 2.45 to 4.57 and average new CPA was scaled down from $24 to $16.
What was included in the Au Naturale project?
Coderapper's work covered an eCommerce audit of organic and paid ads, competitor research, a CRO roadmap, a revised marketing strategy, benchmarks, and improved analytics and attribution to refine the ideal customer profile.
What does Coderapper charge for Shopify work?
Coderapper lists its pricing as "Starting from $500".
