Aubin
Aubin & Wills is a premium menswear brand which originally launched in 2008 as the elder sibling to Jack Wills and was aimed at customers who were outgrowing the younger brand. They were in need of an expert to create a stylish & professional new webstore and to ensure that all key functionality is incorporated, from managing inventory to shipping integration with couriers.
Project details
- IndustryAI
- Clothing and fashion
- Partner
- Blue Horizons · 5 from 225 reviews · Shopify partner since 2014
What was delivered
AI-generated- New Shopify webstore
- Inventory management setup
- Shipping integration with couriers
Inside the project
AI-generatedWritten by ShopDigest AI from Blue Horizons’ description and project images.
A new webstore for Jack Wills' elder sibling
Aubin & Wills launched in 2008 as the elder sibling to Jack Wills, aimed at customers who were outgrowing the younger brand. The menswear label needed a new webstore that looked stylish and professional and carried all of its key functionality. Blue Horizons took on the Shopify build, with a brief that ran from managing inventory through to shipping integration with couriers.
What the Aubin homepage screenshots show
In the project images, the Aubin homepage opens with a full-width hero image under a centred logo. Navigation links to Shop, Our Story, Lookbook and The Almanac, alongside search, account and cart icons. The footer carries a brand statement, quick links, useful-info pages such as Find a Stockist and Delivery & Returns, a newsletter sign-up form and a country and currency selector.
About the partner
Blue Horizons is a Shopify Plus partner based in Gloucester, United Kingdom, and has been a Shopify Partner since 2014, with a 5 rating from 225 reviews. It works in English and lists Clothing and fashion among its industries.
Frequently asked questions
AI-generatedWho built the Shopify store for menswear brand Aubin & Wills?
Blue Horizons built the new Shopify webstore for Aubin & Wills, the menswear brand launched in 2008 as the elder sibling to Jack Wills.
What did the Aubin & Wills Shopify store build include?
Blue Horizons says the brief was a stylish, professional new webstore with all key functionality, from managing inventory to shipping integration with couriers.
How much does Blue Horizons charge for Shopify work?
Blue Horizons lists its pricing as "Starting from $400".
