Authentic Brands Group (Champion & Reebok)
Authentic Brands Group is one of the largest holding groups of brands in the world, with a portfolio including Reebok, Prince, Billabong, Eddie Bauer, and more. We helped them migrate Reebok's data from Manhattan to Shopify, and Champion's data from Magento to Shopify. We also partnered with Shopify to build Authentic’s cross-store membership program.
Project details
- Industries
- Clothing and fashion
- Sports and recreation
- Partner
- Lazer Technologies
What was delivered
- Reebok data migration from Manhattan to Shopify
- Champion data migration from Magento to Shopify
- Cross-store membership program built in partnership with Shopify
Inside the project
Reebok and Champion move to Shopify, plus a shared membership
Authentic Brands Group's portfolio includes Reebok, Prince, Billabong and Eddie Bauer, and Lazer Technologies calls it one of the largest brand holding groups in the world. For two of its brands, the work centred on data: Reebok's data moved from Manhattan to Shopify, and Champion's data moved from Magento to Shopify. Alongside the migrations, Lazer Technologies partnered with Shopify to build a cross-store membership program for Authentic Brands Group.
About the partner
Lazer Technologies is a Platinum Shopify Partner based in Toronto, Canada, serving clients in Canada, the United States and the United Kingdom in English and French. Its listed industries include clothing and fashion.
Frequently asked questions
Who migrated Reebok and Champion to Shopify for Authentic Brands Group?
Lazer Technologies migrated Reebok's and Champion's data to Shopify for Authentic Brands Group, and partnered with Shopify to build the group's cross-store membership program.
Which platforms did Reebok and Champion migrate to Shopify from?
According to Lazer Technologies, Reebok's data was migrated from Manhattan and Champion's data from Magento.
Where is Lazer Technologies based and which languages does it work in?
Lazer Technologies is based in Toronto, Canada, and works in English and French.
Some sections on this page were written by ShopDigest AI from Lazer Technologies’ description and project images.
