AXL Shopify Optimization Drives +29% AOV
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Transformed AXL Advanced’s Shopify store into a conversion-first experience by simplifying complex product configurations and rebuilding mobile UX. A CRO-led approach improved product discovery, analytics accuracy, and checkout, driving +9.5% mobile purchaser rate and +29% desktop ARPPU during peak season through guided buying paths and reduced friction.
How it was built
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