B2B + D2C | Shopify Theme Development & Custom Work - TOPL UK

We've transformed TOPL's online presence by upgrading to a custom theme and adding a personalization feature for engraving. This tool doubles as a B2B solution for bulk purchases. Utilizing Figma, Liquid, JavaScript, and more, our focus was to elevate the conversion rate and stand out. A comprehensive audit led to a revamped Product Page with UGC, lifestyle images, and reviews.
Project details
- Industry
- Business to business (B2B)
- Partner
- Vevol Media Ltd · 5 from 2 reviews · Shopify partner since 2020
What was delivered
- Custom Shopify theme
- Engraving personalisation feature
- B2B bulk purchase option through the personalisation tool
- Site audit
- Revamped product page with UGC, lifestyle images and reviews
Inside the project
An engraving tool that also takes bulk B2B orders
TOPL UK sells both direct to consumers and to businesses, and the personalisation feature Vevol Media Ltd added works for both. It handles engraving personalisation, and the same tool also works as a B2B solution for bulk purchases. The agency built it as part of TOPL UK's move to a custom Shopify theme. The stated aim was to raise the conversion rate and make the store stand out.
An audit-led rebuild of the TOPL product page
The product page changes came out of what Vevol Media Ltd calls a comprehensive audit of the store. On the revamped page, user-generated content, lifestyle images and reviews appear together, in line with the project's focus on conversion.
About the partner
Vevol Media Ltd is a Plus-tier Shopify Partner based in Dublin, Ireland, and has been a partner since 2020. It serves clients in Ireland, Romania, the United Kingdom, the United States, the United Arab Emirates, the Netherlands and Canada, and has a 5-star rating from 2 reviews.
Frequently asked questions
Who built the custom Shopify theme for TOPL UK?
Vevol Media Ltd built TOPL UK's custom Shopify theme. It also added an engraving personalisation feature and revamped the product page.
How does TOPL UK's Shopify store handle B2B bulk purchases?
Vevol Media Ltd built an engraving personalisation feature for TOPL UK that also works as a B2B solution for bulk purchases.
Some sections on this page were written by ShopDigest AI from Vevol Media Ltd’s description and project images.


