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B2B Focused Family Owned Company Scaling with adding D2C

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Homepage of the Picnic Time Family of Brands Shopify store

We delivered four brands into one seamless checkout experience, an aesthetically pleasing e-commerce experience that reflects the brand's vibrant lifestyle products. We enhanced the site with intuitive navigation, high-quality product imagery, and detailed descriptions, ensuring an engaging user experience. Our work included integrating features like easy search functions, and customer reviews.

Project details

IndustryAI
  • Lifestyle
Partner
Sunny Road · 5 from 6 reviews · Shopify partner since 2016

What was delivered

AI-generated
  • Four brands combined into one checkout
  • Site navigation
  • Product imagery and detailed product descriptions
  • Search function
  • Customer reviews

Inside the project

AI-generated

Written by ShopDigest AI from Sunny Road’s description and project images.

Four Picnic Time brands, one Shopify checkout

Picnic Time is a family-owned, B2B-focused company that is adding direct-to-consumer sales. Sunny Road combined four of its brands into one checkout. The project images show a shared header carrying the Picnic Time Family of Brands logo, with menus for Shop Products, Shop Licensed, Shop All and Sale, plus search, account and cart icons.

Search, reviews, navigation and product content

Sunny Road describes the store as reflecting the brand's vibrant lifestyle products. The work added easier navigation, high-quality product imagery and detailed product descriptions, along with a search function and customer reviews.

About the partner

Sunny Road is a Platinum Shopify Partner based in Jacksonville, United States, and has been a partner since 2016, with a 5-star rating from 6 reviews.

Frequently asked questions

AI-generated

Who built the multi-brand Shopify store for Picnic Time?

Sunny Road built it, combining four Picnic Time brands into one checkout as the family-owned B2B company added direct-to-consumer sales.

What was included in the Picnic Time Shopify D2C project?

Sunny Road reports adding easier navigation, high-quality product imagery, detailed product descriptions, a search function and customer reviews, all under one checkout for four brands.

Tags

  • Store build or redesign
  • Lifestyle
  • Multi-Brand Checkout
  • Direct to Consumer
  • Customer Reviews
  • Product Search
  • Licensed Products
+2 more
  • Site Navigation
  • Product Imagery