Batik
Brand Strategy & Identity, Packaging, Web Design & Development, & Window Designs Batik is a resort-wear boutique in the heart of Chicago.They were looking to develop a brand for their new retail store - one that carried into an e-commerce site that allowed them to sell coastal-wear across seasons. We created a brand that mixed coastal & southern elements, while feeling approachable.
Project details
- ServicesAI
- Logo and visual branding
- Store build or redesign
- Packaging design
- IndustryAI
- Clothing and fashion
- Partner
- Studio Fulchi · 5 from 12 reviews · Shopify partner since 2017
What was delivered
AI-generated- Brand strategy and identity
- Packaging
- Window designs
- Web design and development of the e-commerce site
Inside the project
AI-generatedWritten by ShopDigest AI from Studio Fulchi’s description and project images.
A coastal and southern brand for a Chicago boutique
Batik is a resort-wear boutique in the heart of Chicago. It needed a brand for its new retail store that would also carry into an e-commerce site for selling coastal-wear across seasons. Studio Fulchi built the identity around a mix of coastal and southern elements, aiming for a brand that feels approachable. The project images show the identity on a hanging storefront sign: a B monogram inside a scalloped border with leaf and flower motifs.
From shop window to Shopify store
Beyond the identity, the scope covered packaging, window designs and web design and development, so one brand runs from the physical store to the online shop. Batik Chicago left a 5-star review in July 2022 for logo and visual branding, saying the designer "really took the time to get to know my values so that the branding would feel like a true reflection."
About the partner
Studio Fulchi is based in Miami, United States, and has been a Shopify Partner since 2017, with a 5 rating from 12 reviews. It works with clothing and fashion brands among other industries.
Frequently asked questions
AI-generatedWho designed the brand and Shopify store for Batik?
Studio Fulchi created Batik's brand strategy and identity, packaging, window designs and Shopify e-commerce site for the Chicago resort-wear boutique.
What did the Batik branding project include?
Studio Fulchi lists brand strategy and identity, packaging, window designs, and web design and development, with a brand that mixes coastal and southern elements.
