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Belk

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Belk

Belk, the largest privately owned U.S. department store chain, modernized product discovery with Constructor’s Search, Autosuggest, and AI Shopping Agent. The results: $35M in incremental revenue, +7.4% revenue per visitor, and 2x conversion from ASA users. Beyond ROI, Belk gained scalable automation, continuous optimization, and a reputation boost as a retail innovator.

How it was built