Beth's UK: Made With Love Since 2006
Collaborated closely with the Beths UK team to design a fully customized theme tailored to their brand and customer needs. Optimized the store for SEO, improving search engine rankings and driving organic traffic. Implemented key apps to enhance both customer experience and internal store management. Developed automated abandoned cart recovery flows, significantly boosting conversion rates.
Project details
- Industry
- Food and drink
- Partner
- Paulo Solinho
What was delivered
- Fully customised Shopify theme
- SEO optimisation
- Key apps for customer experience and store management
- Automated abandoned cart recovery flows
Inside the project
A custom theme for a Brazilian snack brand
Beth's UK sells Brazilian snacks such as cheese balls, churros and kibe. Working closely with the Beth's UK team, Paulo Solinho designed a fully customised theme tailored to the brand and its customers. The project images show a homepage with product search, a Show Products menu, links to pages including Store Locator, Resellers, Blog and Beth's Lovers Points, and a hero featuring the product range.
SEO, store apps and abandoned cart flows
Alongside the theme, the store was optimised for SEO, which Paulo Solinho says improved search engine rankings and drove organic traffic. Key apps were added to support the customer experience and internal store management. Automated abandoned cart recovery flows were also developed, and Paulo Solinho reports they significantly boosted conversion rates.
About the partner
Paulo Solinho is a Shopify expert based in Porto, Portugal, working in English and Portuguese (European), whose industries include food and drink.
Frequently asked questions
Who designed the custom Shopify theme for Beth's UK?
Paulo Solinho worked closely with the Beth's UK team to design a fully customised theme tailored to the brand and its customers.
What else did Paulo Solinho do for the Beth's UK Shopify store?
Paulo Solinho optimised the store for SEO, implemented key apps for customer experience and store management, and developed automated abandoned cart recovery flows, which Paulo Solinho reports significantly boosted conversion rates.
Where is Paulo Solinho based and which languages do they work in?
Paulo Solinho is based in Porto, Portugal, and works in English and Portuguese (European).
Some sections on this page were written by ShopDigest AI from Paulo Solinho’s description and project images.
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