BETJEMAN & BARTON

• Replatforming from Prestashop to Shopify
• UX/UI redesign
• Premium tea catalog optimization
• Omnichannel setup with ERP and POS
• Marketing automation and loyalty program
• International expansion strategy

Moving a premium tea catalog off Prestashop

Betjeman & Barton sells premium tea, and its review states that the brand moved from Prestashop to Shopify with SMART IMPACT. The migration came with a UX/UI redesign and an optimization of the tea catalog. The project images show a homepage with navigation for teas, herbal teas, tins and pouches, gift sets and accessories, and a hero carousel.

ERP, POS, marketing automation and a loyalty program

Beyond the storefront, SMART IMPACT set up an omnichannel system connecting the ERP and point of sale, built marketing automation, implemented a loyalty program and developed an international expansion strategy. In its five-star review, Betjeman and Barton says it does not regret the switch, praises communication with the whole team, and is adding the creation of a professional B2B site to SMART IMPACT's work.

About the partner

SMART IMPACT is a Shopify Plus partner based in Nantes, France, serving clients in France and Romania and working in English and French. Food and drink is among the industries it works in.

Who migrated Betjeman & Barton to Shopify?

SMART IMPACT handled Betjeman & Barton's replatforming to Shopify, including the migration and a UX/UI redesign of the tea store.

Which platform did the Betjeman & Barton tea store move from to Shopify?

According to the client's review, Betjeman & Barton moved from Prestashop to Shopify with SMART IMPACT.

Where is the Shopify partner SMART IMPACT based?

SMART IMPACT is based in Nantes, France, serves France and Romania, and works in English and French.