Black Mango
Our unique strategy of finding an overlooked niche within the furniture market, and restructuring the website in line with how their target customers shop has led to healthy and sustained growth for Black Mango. They now outrank many larger companies in the industry with higher branded search and Domain Authority.
Project details
- Service
- Industry
- Home and garden
- Partner
- Megantic Pty Ltd
What was delivered
- Niche positioning within the furniture market
- Website restructure based on how target customers shop
Inside the project
An overlooked niche in the furniture market
Megantic Pty Ltd built the strategy around an overlooked niche within the furniture market, then restructured the website in line with how Black Mango's target customers shop.
Outranking larger furniture companies in search
According to Megantic Pty Ltd, the niche strategy and site restructure led to what it calls healthy and sustained growth for Black Mango. The agency reports the store now outranks many larger companies in the industry, with higher branded search and Domain Authority.
About the partner
Megantic Pty Ltd is a Select tier Shopify Partner based in Melbourne, Australia, serving merchants in Australia, the United Kingdom, Canada, the United States and New Zealand, and works with Home and garden brands.
Frequently asked questions
Who did the Shopify SEO work for Black Mango?
Megantic Pty Ltd, a Shopify Partner based in Melbourne, Australia, did the work. It found an overlooked niche in the furniture market and restructured the Black Mango website around how its target customers shop.
What SEO results did Black Mango's furniture store see?
Megantic Pty Ltd reports healthy and sustained growth for Black Mango. It also says the store now outranks many larger companies in the industry, with higher branded search and Domain Authority.
Where is Megantic Pty Ltd based and which regions does it serve?
Megantic Pty Ltd is based in Melbourne, Australia, and serves Australia, the United Kingdom, Canada, the United States and New Zealand. It works in English.
Some sections on this page were written by ShopDigest AI from Megantic Pty Ltd’s description and project images.
