Black Market (B2C)

Black Market migrated from a custom platform to Shopify Plus, unlocking scalability and streamlined management. Fusion5 delivered a flawless launch with zero bugs, integrated Shop Pay for higher conversions, and built a supplier portal for efficient fulfilment. Ongoing support drives CX innovation, laying the foundation for AI-powered service and loyalty.
Project details
- Industry
- Food and drink
- Partner
- Pocket Square, a Fusion5 Company · 5 from 2 reviews · Shopify partner since 2014
What was delivered
- Migration from a custom platform to Shopify Plus
- Shop Pay integration
- Supplier portal for fulfilment
- Ongoing support after launch
Inside the project
Moving Black Market off a custom platform to Shopify Plus
Black Market, a wine retailer according to its project images, moved its B2C store from a custom platform to Shopify Plus. Pocket Square, a Fusion5 Company names scalability and streamlined management as the goals, and reports a launch with zero bugs, which it calls flawless. Shop Pay was integrated as part of the move, with higher conversions as the stated aim.
A supplier portal and ongoing customer experience work
Alongside the store, the agency built a supplier portal for Black Market's fulfilment. After launch, it has supported the brand with ongoing work focused on customer experience, which it describes as laying the foundation for AI-powered service and loyalty.
About the partner
Pocket Square, a Fusion5 Company is a Premier Shopify Partner based in Auckland, New Zealand, a Shopify Partner since 2014, serving clients in New Zealand and Australia.
Frequently asked questions
Who migrated Black Market to Shopify Plus?
Pocket Square, a Fusion5 Company moved Black Market from a custom platform to Shopify Plus and reports a launch with zero bugs.
What was added to the Black Market Shopify Plus store besides the migration?
Pocket Square, a Fusion5 Company integrated Shop Pay, built a supplier portal for fulfilment, and continues to provide ongoing support.
Some sections on this page were written by ShopDigest AI from Pocket Square, a Fusion5 Company’s description and project images.




