BONIQ
低温調理器専門ブランド、BONIQ様のECサイトリニューアルを行いました。機能訴求のみならず、ライフスタイルブランドとしてのポジションを確立すべくライフシーンを表現した映像や写真を撮り下ろし、新たな層への訴求を広げることをゴールに制作しました。 技術面では世界的にもまだ数少ない、Shopifyの提供するヘッドレスコマースのフレームワークHydrogenを活用して実装し表示スピードと顧客体験の向上を実現。将来的にはレシピサイトの統合も可能な構成になっています。
Project details
- Industries
- Home and garden
- Lifestyle
- Partner
- non-standard world株式会社
What was delivered
- Ecommerce site renewal for BONIQ
- Original lifestyle videos and photos
- Headless storefront built on Shopify Hydrogen
- Site structure ready for a future recipe site integration
Inside the project
Positioning BONIQ's sous vide cookers as a lifestyle brand
BONIQ specialises in low-temperature (sous vide) cookers. The renewal set out to go beyond explaining product features and to establish BONIQ as a lifestyle brand. To do this, non-standard world shot new videos and photos showing scenes from everyday life, with the goal of reaching new customer groups. The project cover shows a homepage with a full-width hero, a headline about a healthy, relaxed life with a low-temperature cooker, and navigation for products, about, journal and support.
A headless Hydrogen storefront with room for recipes
On the technical side, the store was built with Hydrogen, Shopify's headless commerce framework, which the studio notes is still used by relatively few sites worldwide. non-standard world reports that this improved display speed and the customer experience. The structure also allows a recipe site to be integrated in the future.
About the partner
non-standard world株式会社: non-standard world is based in Suginami, Japan, works in English and Japanese, and lists lifestyle among its industries.
From non-standard world株式会社’s portfolio
The developer’s own description of this project, as listed on their Shopify Partner profile, with an English translation by ShopDigest AI.
We carried out the renewal of the e-commerce site for BONIQ, a brand specialising in low-temperature cookers. With the goal of broadening appeal to new audiences, we shot original videos and photos depicting lifestyle scenes in order to establish the brand's position as a lifestyle brand, not just to communicate functionality. On the technical side, it was implemented using Hydrogen, Shopify's headless commerce framework, which is still used by relatively few worldwide, improving display speed and the customer experience. The structure also allows for future integration of a recipe site.
Original (Japanese): 低温調理器専門ブランド、BONIQ様のECサイトリニューアルを行いました。機能訴求のみならず、ライフスタイルブランドとしてのポジションを確立すべくライフシーンを表現した映像や写真を撮り下ろし、新たな層への訴求を広げることをゴールに制作しました。 技術面では世界的にもまだ数少ない、Shopifyの提供するヘッドレスコマースのフレームワークHydrogenを活用して実装し表示スピードと顧客体験の向上を実現。将来的にはレシピサイトの統合も可能な構成になっています。
Frequently asked questions
Who renewed the BONIQ Shopify store?
non-standard world renewed the e-commerce site for BONIQ, a brand specialising in low-temperature (sous vide) cookers.
How was the BONIQ headless Shopify store built?
non-standard world built it with Hydrogen, Shopify's headless commerce framework, and reports improved display speed and customer experience. The structure also allows a recipe site to be integrated in the future.
What does non-standard world charge for a Shopify project?
non-standard world lists its pricing as "Starting from $20000".
Some sections on this page were written by ShopDigest AI from non-standard world株式会社’s description and project images.
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