Boodles

Boodles partnered with Unified on a full Magento to Shopify migration and brand refresh to elevate its online flagship. They delivered a luxurious, scalable, and omni-channel experience for Boodles that resulted in a 223% increase in online revenue. The number of orders made online also increased by 60%, and conversion rates doubled.
Project details
- Industry
- Jewelry and accessories
- Partner
- Unified
What was delivered
- Full migration from Magento to Shopify
- Brand refresh for the online flagship
- Omni-channel online store experience
Inside the project
Moving the Boodles online flagship off Magento
Boodles, a jewellery brand, partnered with Unified on a full migration of its online store from Magento to Shopify. The move was paired with a brand refresh aimed at the brand's online flagship. Unified describes what it delivered as a luxurious, scalable and omni-channel experience for Boodles.
Revenue, orders and conversion after the Shopify move
Unified reports a 223% increase in online revenue for Boodles following the migration and brand refresh. According to Unified, the number of orders made online also increased by 60%, and conversion rates doubled. These figures come from Unified's own account of the project.
About the partner
Unified is a Premier Shopify Partner based in Richmond, United Kingdom, working in English. Jewelry and accessories is among the industries Unified lists.
Frequently asked questions
Who did the Magento to Shopify migration for Boodles?
Unified, a Shopify Partner based in Richmond, United Kingdom, carried out the full Magento to Shopify migration and brand refresh for Boodles.
Which platform did Boodles move to Shopify from?
Boodles moved its online store from Magento to Shopify, according to Unified.
What results did Unified report for the Boodles Shopify migration?
Unified reports a 223% increase in online revenue, a 60% increase in online orders and doubled conversion rates for Boodles.
Where is Unified based and which languages does it work in?
Unified is based in Richmond, United Kingdom, and works in English.
Some sections on this page were written by ShopDigest AI from Unified’s description and project images.




