Bracks Indigenous Clothing

Bracks Indigenous Clothing migrated from Squarespace to Shopify with a focus on customization, seamless data transfer, and improved shopping experience, resulting in increased sales and customer engagement. The new Shopify site effectively showcases Bracks' Indigenous heritage, highlighting the importance of collaboration and brand understanding.
Project details
- ServicesAI
- IndustryAI
- Clothing and fashion
- Partner
- Metrix™
What was delivered
AI-generated- Migration from Squarespace to Shopify
- Store data transfer
- Shopify site customization
Inside the project
AI-generatedWritten by ShopDigest AI from Metrix™’s description and project images.
Moving Bracks Indigenous Clothing off Squarespace
Bracks Indigenous Clothing ran on Squarespace before moving to Shopify. Metrix™ handled the switch with a focus on three things: customization, transferring the store's data and improving the shopping experience. Metrix™ reports increased sales and customer engagement after the migration, and highlights the importance of collaboration and brand understanding.
A Shopify storefront showcasing Indigenous heritage
The new site is built to present Bracks' Indigenous heritage. The project images show a homepage with a logo-led header and navigation for clothing, footwear, accessories, coolers and eskies, LGBTQIA+ Pride, NAIDOC and schools and sporting clubs, followed by a featured product hero.
About the partner
Metrix™ is a Shopify Partner based in Capalaba, Australia, serving clients in Australia, the United States and the United Kingdom, and works with clothing and fashion brands.
Frequently asked questions
AI-generatedWho migrated Bracks Indigenous Clothing to Shopify?
Metrix™, a Shopify Partner based in Capalaba, Australia, moved Bracks Indigenous Clothing to Shopify.
Which platform did Bracks Indigenous Clothing move to Shopify from?
The store moved from Squarespace to Shopify, with a focus on customization, data transfer and the shopping experience.
What results did the Bracks Shopify migration deliver?
Metrix™ reports increased sales and customer engagement after the move to Shopify.
