Brand House Direct — Full Shopify Store Build

Complete Shopify store build for a multi-brand fashion retailer. Custom theme development with advanced collection filtering, variant swatches, and a tailored product page experience. Includes ongoing performance optimisation and feature development across a large, high-traffic catalogue.
Project details
- IndustryAI
- Clothing and fashion
- Partner
- Saol Web Design · 4.9 from 18 reviews · Shopify partner since 2013
What was delivered
AI-generated- Custom Shopify theme development
- Advanced collection filtering
- Variant swatches
- Tailored product page
- Ongoing performance optimisation
- Ongoing feature development
Inside the project
AI-generatedWritten by ShopDigest AI from Saol Web Design’s description and project images.
A custom theme for a multi-brand fashion catalogue
Brand House Direct is a multi-brand fashion retailer, and Saol Web Design built its Shopify store on a custom-developed theme. Shoppers get advanced collection filtering, variant swatches and a tailored product page experience. The project images show a homepage with a product search bar in the header, a menu covering What's New, Brands, Womens, Mens, Kids and Accessories, and a large hero area linking into the women's range.
Ongoing work on a high-traffic store
Beyond the build, the work includes ongoing performance optimisation and feature development across the store's large, high-traffic catalogue. In a 5-star review from June 2017, Brand House Direct calls David from Saol Web Design a "reliable, technical, professional service provider" and says "His attention to detail and care factor is unprecedented."
About the partner
Saol Web Design is based in Brisbane, Australia, has been a Shopify Partner since 2013 and holds a 4.9 rating from 18 reviews. Clothing and fashion is one of the industries it works in.
Frequently asked questions
AI-generatedWho built the Shopify store for fashion retailer Brand House Direct?
Saol Web Design built the full Shopify store for Brand House Direct, a multi-brand fashion retailer, using a custom theme.
What did the Brand House Direct Shopify store build include?
Saol Web Design developed a custom theme with advanced collection filtering, variant swatches and a tailored product page, plus ongoing performance optimisation and feature development across the large, high-traffic catalogue.
Where is Saol Web Design based and which languages does it work in?
Saol Web Design is based in Brisbane, Australia and works in English.




