Bubba Bags / Bubba Black
A CRO assessment was made. Completed a 5-channel redesign project with Bubba Bags and Bubba Black. Bubba Bags (from Chile it is replicated to Peru and Uruguay) and Bubba Black (from Chile to Uruguay). At the beginning of 2024, Bubba Paraguay was implemented, replicating the other channels. A new purchasing flow was implemented for Bubba Black, much more intuitive and with new tools.
Project details
- Industries
- Jewelry and accessories
- Clothing and fashion
- Partner
- Acid Labs
What was delivered
- CRO assessment
- Redesign of five store channels for Bubba Bags and Bubba Black
- Bubba Bags store replicated from Chile to Peru and Uruguay
- Bubba Black store replicated from Chile to Uruguay
- Bubba Paraguay store replicating the other channels
- New purchase flow for Bubba Black
Inside the project
Five Bubba storefronts across four countries
Acid Labs made a CRO assessment and redesigned five channels for Bubba Bags and Bubba Black. Bubba Bags was replicated from Chile to Peru and Uruguay, and Bubba Black from Chile to Uruguay. At the beginning of 2024, Bubba Paraguay was implemented, replicating the other channels.
A new purchase flow for Bubba Black
For Bubba Black, Acid Labs built a new purchase flow that it describes as much more intuitive, with new tools. The project image shows the Bubba Bags homepage. A header switches between the bubba and Black brands, and the navigation covers backpacks, handbags, lunch bags, travel, accessories and apparel. There is also a language selector and a hero slider.
About the partner
Acid Labs is a Shopify Plus partner based in Las Condes, Chile. It serves Chile, Uruguay, Mexico and the United States, works in English and Spanish, and lists clothing and fashion among its industries.
Frequently asked questions
Who redesigned the Bubba Bags and Bubba Black Shopify stores?
Acid Labs did. It carried out a CRO assessment and redesigned five channels for Bubba Bags and Bubba Black, and built a new purchase flow for Bubba Black.
Which countries were the Bubba Shopify stores replicated to?
Acid Labs replicated Bubba Bags from Chile to Peru and Uruguay, and Bubba Black from Chile to Uruguay. It added Bubba Paraguay at the beginning of 2024.
Where is Acid Labs based and which languages does it work in?
Acid Labs is based in Las Condes, Chile, and works in English and Spanish.
Some sections on this page were written by ShopDigest AI from Acid Labs’ description and project images.
