Canopy: Concept-to-Commerce
Reimagining the humidifier as a skincare solution, Canopy partnered with SMAKK to help launch their brand, crafting an identity that deftly navigates the line between beauty and wellness and bringing the brand online. Services provided: Brand strategy, logo and visual branding, tone-of-voice and messaging, website content, website design/development, and packaging design. www.getcanopy.co
Project details
- IndustryAI
- Health and beauty
- Partner
- SMAKK Studios · 5 from 2 reviews · Shopify partner since 2012
What was delivered
AI-generated- Brand strategy
- Logo and visual branding
- Tone-of-voice and messaging
- Website content
- Website design and development
- Packaging design
Inside the project
AI-generatedWritten by ShopDigest AI from SMAKK Studios’ description and project images.
Repositioning a humidifier as skincare
Canopy set out to reimagine the humidifier as a skincare solution, and brought in SMAKK Studios to help launch the brand. The identity SMAKK Studios created is meant to sit between beauty and wellness. The work covered brand strategy, the logo and visual branding, and the brand's tone of voice and messaging, along with packaging design for the product.
Bringing the Canopy brand online
SMAKK Studios wrote the website content and designed and developed the site, bringing Canopy online on Shopify.
About the partner
SMAKK Studios is a Plus-tier Shopify Partner based in New York, United States, and has been a partner since 2012, with a 5 rating from 2 reviews. Its industries include Health and beauty and Home and garden.
Frequently asked questions
AI-generatedWho created the branding and Shopify website for Canopy?
SMAKK Studios helped launch Canopy. It created the brand identity and designed and developed the brand's Shopify website.
What did the Canopy brand launch include?
SMAKK Studios lists brand strategy, logo and visual branding, tone-of-voice and messaging, website content, website design and development, and packaging design.
