Carhartt WIP
Carhartt WIP came to us with a desire to establish the foundations of a highly performative digital flagship experience for the US, one that captured the unique editorial nature of Carhartt WIP. What we did: Custom Site Migration to Shopify Plus Site Redesign Site Optimization POS Setup Impact: 25% increase in CVR 7% increase in AOV +100% ROI within 2 months
Project details
- Industry
- Clothing and fashion
- Partner
- Verbal+Visual
What was delivered
- Custom site migration to Shopify Plus
- Site redesign
- Site optimization
- POS setup
Inside the project
A US digital flagship for Carhartt WIP
Carhartt WIP approached Verbal+Visual wanting to lay the foundations of a high-performing digital flagship for the US, one that captured the brand's editorial character. The work combined a custom migration of the site to Shopify Plus with a site redesign, site optimization and a POS setup, so the US store moved platform and was redesigned in the same project.
Conversion, order value and ROI after the Shopify Plus move
Verbal+Visual reports a 25% increase in conversion rate and a 7% increase in average order value for Carhartt WIP. The agency also reports +100% ROI within 2 months.
About the partner
Verbal+Visual is a Plus-tier Shopify Partner based in New York, United States, working in English, and clothing and fashion is among the industries it works in.
Frequently asked questions
Who migrated Carhartt WIP's US store to Shopify Plus?
Verbal+Visual handled the custom site migration of Carhartt WIP's US digital flagship to Shopify Plus.
What did the Carhartt WIP Shopify Plus project include?
Verbal+Visual lists a custom site migration to Shopify Plus, a site redesign, site optimization and POS setup.
What results did the Carhartt WIP Shopify migration deliver?
Verbal+Visual reports a 25% increase in conversion rate, a 7% increase in AOV and +100% ROI within 2 months.
Where is Verbal+Visual based?
Verbal+Visual is based in New York, United States, and works in English.
Some sections on this page were written by ShopDigest AI from Verbal+Visual’s description and project images.
