Case Moomin: One experience across multiple markets
The Moomin brand is familiar across the world, with many devoted fans of the stories, films, and much-loved characters. With such a powerful and recognisable brand, Moomin were looking for a partner who could ensure that there is just one immersive Moomin ecommerce experience no matter where you are in the world.
Project details
- Service
- Industry
- Home and garden
- Partner
- Columbia Road
Inside the project
One Moomin store for fans in every market
Moomin is known around the world, and its stories, films and characters have many devoted fans. With a brand this recognisable, Moomin wanted a partner who could make sure there was just one immersive Moomin ecommerce experience, wherever a shopper is in the world. Columbia Road's case study presents the work as scalable ecommerce that tells a story, and its cover image shows Moomin-illustrated plates.
About the partner
Columbia Road is a Shopify Plus partner based in Helsinki, Finland, serving Finland and Sweden and working in English, Swedish and Finnish.
Frequently asked questions
Who built Moomin's multi-market Shopify ecommerce experience?
Columbia Road worked with Moomin on the project, which it presents in its portfolio as one experience across multiple markets.
What did Moomin want from its multi-market Shopify project?
Moomin wanted a partner who could make sure there is just one immersive Moomin ecommerce experience, no matter where shoppers are in the world.
Where is Columbia Road based and which languages does it work in?
Columbia Road is based in Helsinki, Finland, and works in English, Swedish and Finnish.
Some sections on this page were written by ShopDigest AI from Columbia Road’s description and project images.