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Case Study: Specialized Bicycle Components

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Case Study: Specialized Bicycle Components

ROI Revolution leveraged our proprietary RevolutionSuite technology to uncover search query trends as well as insights into the brand’s target audience and how to reach them. The team discovered that although “e-bike” is the term widely used within the industry and among core users, when it came to search queries, most users were typing in the full “electric bike” term.

How it was built