Case Wessel: o que paixão por carnes, tradição e CRO têm em comum.
A Wessel vende suas carnes e hambúrgueres por todo o país. Eles apresentavam uma dificuldade: “Como um site tão bonito como o da Wessel tem poucas compras?” Nós analisamos todo o site com o auxílio da Crazy Egg, uma ferramenta de mapa de calor. Através dos resultados, entendemos como os clientes interagiam e desenvolvemos um novo e-commerce no Shopify com todas as otimizações para conversão.
Project details
- ServicesAI
- IndustryAI
- Food and drink
- Partner
- Agência Deza · 5 from 4 reviews · Shopify partner since 2022
What was delivered
AI-generated- Full-site analysis with heatmaps
- Analysis of how customers interacted with the site
- New Shopify store with conversion optimizations
Inside the project
AI-generatedWritten by ShopDigest AI from Agência Deza’s description and project images.
Why a good-looking meat store had few purchases
Wessel sells its meats and burgers across the country. The brand's problem fit in one question: how could a site as good-looking as Wessel's get so few purchases? To answer it, Agência Deza analyzed the whole site with a heatmap tool and used the results to understand how customers were interacting with its pages.
Rebuilding Wessel on Shopify around the heatmap findings
Those findings shaped a new Shopify store, built with conversion optimizations throughout.
About the partner
Agência Deza is a Shopify Partner based in Sao Paulo, Brazil, partner since 2022, with a 5 rating from 4 reviews. It works in English, Spanish and Portuguese (Brazil) and lists food and drink among its industries.
From Agência Deza’s portfolio
The developer’s own description of this project, as listed on their Shopify Partner profile, with an English translation by ShopDigest AI.
Wessel sells its meats and burgers throughout the country. They had a difficulty: “How can a site as beautiful as Wessel's have so few purchases?” We analyzed the entire site with the help of Crazy Egg, a heatmap tool. Through the results, we understood how customers interacted and developed a new e-commerce store on Shopify with all the optimizations for conversion.
Original (Portuguese): A Wessel vende suas carnes e hambúrgueres por todo o país. Eles apresentavam uma dificuldade: “Como um site tão bonito como o da Wessel tem poucas compras?” Nós analisamos todo o site com o auxílio da Crazy Egg, uma ferramenta de mapa de calor. Através dos resultados, entendemos como os clientes interagiam e desenvolvemos um novo e-commerce no Shopify com todas as otimizações para conversão.
Frequently asked questions
AI-generatedWho did the conversion rate optimization and new Shopify store for Wessel?
Agência Deza analyzed Wessel's website and built a new Shopify store with conversion optimizations for the meat and burger brand.
How did Agência Deza find out why Wessel's site had few purchases?
Agência Deza analyzed the entire site with a heatmap tool and used the results to understand how customers interacted with it before building the new Shopify store.
What does Agência Deza charge for Shopify work?
Agência Deza lists its pricing as "Starting from $1800".
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