Clayton Shagal
For premium skincare brand Clayton Shagal, we built a sophisticated D2C, focusing on guided selling to reflect their high-end brand. We implemented an intuitive path for customers to shop by product or skin need, and integrated a recommendation engine for complementary items. This strategy was designed to enhance the customer journey and boost their average order value (AOV).
Project details
- Service
- Industry
- Health and beauty
- Partner
- Nmédia/Projet1047
What was delivered
- Direct-to-consumer Shopify store
- Shop-by-product browsing path
- Shop-by-skin-need browsing path
- Recommendation engine for complementary items
Inside the project
Shopping Clayton Shagal by product or by skin need
For Clayton Shagal, a high-end skincare brand, Nmédia/Projet1047 built a direct-to-consumer Shopify store around guided selling. Customers can follow one of two paths: shop by product, or shop by skin need. Nmédia/Projet1047 says the guided approach was chosen to reflect the brand's high-end positioning. The project images show a homepage with navigation for the brand's history, products, treatments, star ingredients, information centre and contact page, and a salon locator in the header.
Complementary skincare recommendations aimed at AOV
Alongside the guided paths, Nmédia/Projet1047 integrated a recommendation engine that suggests complementary items to shoppers. The agency says the overall strategy was designed to improve the customer journey and boost the brand's average order value (AOV).
About the partner
Nmédia/Projet1047 is based in Drummondville, Canada, and works in English and French.
Frequently asked questions
Who built the Shopify store for skincare brand Clayton Shagal?
Nmédia/Projet1047 built Clayton Shagal's direct-to-consumer Shopify store, according to its Shopify Partner portfolio.
What did Nmédia/Projet1047 build for the Clayton Shagal Shopify store?
Nmédia/Projet1047 built a guided-selling store where customers shop by product or by skin need, and integrated a recommendation engine for complementary items, aimed at raising average order value.
Where is Nmédia/Projet1047 based and which languages does it work in?
Nmédia/Projet1047 is based in Drummondville, Canada, and works in English and French.
Some sections on this page were written by ShopDigest AI from Nmédia/Projet1047’s description and project images.
