Clearly Filtered Redesign & Headless Architecture
Clearly Filtered partnered with Bear Group to reassess the best market position and enhance the identity to elevate the brand, appealing to a wider demographic. The brand has a very scientific position in market, but that was difficult to digest for a direct to consumer market. After refreshing the brand’s identity, we redesigned and built the site headless to better tie content and commerce.
Project details
- Industry
- Home and garden
- Partner
- Bear
What was delivered
- Market position review
- Brand identity refresh
- Site redesign
- Headless Shopify build
Inside the project
Making a scientific water filter brand easier to buy
Clearly Filtered held a very scientific position in its market, which was difficult for a direct-to-consumer market to digest. Working with the brand, Bear Group reassessed where Clearly Filtered should sit in the market and refreshed its identity so it would appeal to a wider demographic.
A headless Shopify build linking content and commerce
With the new identity in place, Bear Group redesigned the site and built it headless so that content and commerce are more closely tied together.
About the partner
Bear is a Premier Shopify Partner based in Charleston, United States, working in English, and lists Home and garden among the industries it serves.
Frequently asked questions
Who redesigned the Clearly Filtered Shopify store?
Bear Group refreshed Clearly Filtered's brand identity, then redesigned the site and built it headless on Shopify.
Why did Clearly Filtered move to a headless Shopify site?
Bear Group says the site was built headless to better tie content and commerce together for the water filter brand.
Where is Bear, the Shopify Partner behind this project, based?
Bear is based in Charleston, United States, and works in English.
Some sections on this page were written by ShopDigest AI from Bear’s description and project images.
