Cobra

Cobra, expert in high-end audio and video, needed to overhaul its digital ecosystem to support growth. > Complex product catalog adapted to Shopify Plus > Unified customer journey across site and stores > Integration of ERP, PIM, loyalty and affiliation tools ✅ We delivered a Shopify Plus platform with custom UX, advanced integrations, and a solid omnichannel foundation built for the long run.
Project details
- Industry
- Electronics
- Partner
- Spiriit
What was delivered
- Shopify Plus platform with custom UX
- Complex product catalog adapted to Shopify Plus
- ERP and PIM integration
- Loyalty and affiliation tool integration
- Unified customer journey across site and stores
Inside the project
Moving Cobra's audio and video catalog to Shopify Plus
Cobra specialises in high-end audio and video and needed to overhaul its digital ecosystem to support growth. Spiriit adapted the brand's complex product catalog to Shopify Plus and designed a custom UX for the platform.
ERP, PIM, loyalty and affiliation tools behind one customer journey
Behind the storefront, Spiriit integrated ERP, PIM, loyalty and affiliation tools with Shopify Plus. The goal was a unified customer journey across the website and Cobra's stores. Spiriit describes the result as a solid omnichannel foundation built for the long run.
About the partner
Spiriit is a Plus-tier Shopify partner based in Montpellier, France, working in English, Spanish and French, with Electronics among the industries it works in.
Frequently asked questions
Who built the Shopify Plus store for Cobra?
Spiriit delivered Cobra's Shopify Plus platform, with a custom UX, a complex product catalog adapted to Shopify Plus and advanced integrations.
Which systems were integrated with Cobra's Shopify Plus store?
Spiriit integrated ERP, PIM, loyalty and affiliation tools, supporting a unified customer journey across Cobra's website and stores.
Where is Spiriit based and which languages does it work in?
Spiriit is based in Montpellier, France, and works in English, Spanish and French.
Some sections on this page were written by ShopDigest AI from Spiriit’s description and project images.


