CONDITION1: An American Manufacturer Sees DTC Success
Condition 1, a division of Royal Case Company, specializes in top-quality, airtight hard cases. Despite strong Amazon sales, their direct-to-consumer website lagged. Dayton Daft, Marketing Director, knew Ethercycle could help after following The Unofficial Shopify Podcast. “Every metric on our end has improved— conversion rate, average order value, time spent on site, bounce rate. It was awesome..."
Project details
- ServiceAI
- IndustryAI
- Luggage and cases
- Partner
- Ethercycle · 5 from 76 reviews · Shopify partner since 2011
Inside the project
AI-generatedWritten by ShopDigest AI from Ethercycle’s description and project images.
Condition 1's direct-to-consumer site behind its Amazon sales
Condition 1 is a division of Royal Case Company that makes airtight hard cases. The brand sold well on Amazon, but its own direct-to-consumer website lagged behind. Marketing Director Dayton Daft brought in Ethercycle after following The Unofficial Shopify Podcast.
What Dayton Daft reports after the Condition 1 project
In the quote shared in Ethercycle's portfolio, Dayton Daft says every metric on the brand's side improved, naming conversion rate, average order value, time spent on site and bounce rate. Daft calls the result "awesome". No figures are given for these changes.
About the partner
Ethercycle is a Plus-tier Shopify Partner based in Skokie, United States, a partner since 2011 with a 5 rating from 76 reviews.
Frequently asked questions
AI-generatedWho worked on Condition 1's direct-to-consumer Shopify store?
Ethercycle worked on the direct-to-consumer site of Condition 1, the hard case division of Royal Case Company.
What results did Condition 1 report after its Shopify project?
Marketing Director Dayton Daft says every metric improved, including conversion rate, average order value, time spent on site and bounce rate. No figures are given.
