Coterie

Partnered with Coterie, a forward-thinking American D2C diaper brand, to reinvent the diaper-buying experience. Built a custom headless Shopify Plus platform with a seamless, intuitive journey. Delivered e-commerce strategy, roadmap, and scalable design system, integrating third-party APIs and advanced Shopify Plus features to boost performance and flexibility.
Project details
- Industry
- Consumer packaged goods
- Partner
- Numbered · 5 from 1 review · Shopify partner since 2020
What was delivered
- Custom headless Shopify Plus platform
- E-commerce strategy and roadmap
- Scalable design system
- Third-party API integrations
Inside the project
A headless Shopify Plus platform for diaper shoppers
Coterie is an American direct-to-consumer diaper brand, and Numbered set out to reinvent how its customers buy diapers. The answer was a custom headless build on Shopify Plus. The project images show a homepage with a full-width hero, navigation for diapers, pants, wipes, skincare and gifting, and product cards for The Diaper and The Pant.
Strategy, roadmap and a design system for Coterie
Beyond the build, Numbered delivered an e-commerce strategy, a roadmap and a scalable design system. The team connected third-party APIs and used advanced Shopify Plus features, which Numbered says boost the platform's performance and flexibility.
About the partner
Numbered is a Shopify Plus partner based in Amsterdam, Netherlands, a partner since 2020, serving clients in the Netherlands, France and the United States, and works in English and French.
Frequently asked questions
Who built the headless Shopify Plus store for Coterie?
Numbered built a custom headless Shopify Plus platform for Coterie, an American D2C diaper brand.
What did Numbered deliver for the Coterie Shopify project?
Besides the headless build, Numbered delivered an e-commerce strategy, a roadmap and a scalable design system, and integrated third-party APIs and advanced Shopify Plus features.
Where is Numbered based and which languages does it work in?
Numbered is based in Amsterdam, Netherlands, and works in English and French.
Some sections on this page were written by ShopDigest AI from Numbered’s description and project images.




