Cross-Sell Personalization Boosts Apparel Retailer’s Revenue by 28%
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Sophelle revamped in-cart product recommendations, shifting from a like-sell model to a more effective cross-sell approach. Sophelle’s tailored approach ensured that recommendations varied based on customer intent. This transition resulted in an impressive 28% increase in revenue on the cart page, effectively paying for the retailer’s entire personalization platform!
