Custom Commerce Experience Design focused on Brand Storytelling & User

• Shopify store development
• Design rework from the customer's point of view
• Brand storytelling across the website

From a development brief to a story-led fashion store

The work began as a development project for a clothing store selling dresses, tops and accessories. MOTIF then took on the design as well, reworking it from the customer's point of view and carrying the brand's story across the whole website. The stated aim was a smoother customer experience and closer engagement between shoppers and the brand, and MOTIF reports that the result is a better-branded store that sets it apart from its competitors.

Homepage, product page, cart and checkout designs

The project images show a homepage with a full-width hero and a menu for New, Clothing, Dresses, Tops, Accessories, Featured and Sale. They also show a mobile homepage, a product page with breadcrumbs, an image gallery, star ratings, colour swatches and a size selector, a slide-out cart, and a checkout order summary with a gift card or discount field.

About the partner

MOTIF® – Not a Platinum Partner. Badges Don’t Build Brands. “Motif” Do! (Profit-Share Based) — The Incubator Company is based in New York, United States, has been a Shopify Partner since 2015 and has a 5 rating from 178 reviews. It lists Store build or redesign at $25000-350000 and works with clothing and fashion brands.

Who designed this women's fashion Shopify store?

MOTIF did. It started the store as a development project and then reworked the design around the customer's point of view and the brand's story.

What did the Shopify fashion store redesign change?

MOTIF says it improved the design from the customer's point of view and added brand storytelling across the website, aiming for a smoother customer experience. It reports a better-branded store that stands apart from competitors.

What does MOTIF charge for a Shopify store build or redesign?

MOTIF lists Store build or redesign at $25000-350000.