Defy.co.za - Redesign + migration from Magento to Shopify

Defy selected TDMC to complete a site redesign as well as a migration from Magento to Shopify. The project included the development of a custom PIM and a Stock2Shop integration with SAP allowing for expanded product enrichment. In addition, this project required a Channel Advisor integration for 'where to buy'.
Project details
- IndustriesAI
- Home and garden
- Electronics
- Partner
- TDMC · 4.9 from 56 reviews · Shopify partner since 2017
What was delivered
AI-generated- Site redesign
- Migration from Magento to Shopify
- Custom PIM development
- Stock2Shop integration with SAP
- Channel Advisor integration for 'where to buy'
Inside the project
AI-generatedWritten by ShopDigest AI from TDMC’s description and project images.
Moving Defy's appliance store from Magento to Shopify
Defy, a South African appliance brand, picked TDMC to redesign its site and move it from Magento to Shopify. The project images show a homepage with menus for cooking, refrigeration, laundry, dishwashers, small appliances and heating and cooling. They also show kitchen lifestyle photos with clickable product hotspots, one of which opens a fridge-freezer product card.
A custom PIM, SAP link and 'where to buy' feed
Along with the store, TDMC built a custom PIM and a Stock2Shop integration with SAP. According to the description, these allow for expanded product enrichment. The project also needed a Channel Advisor integration for Defy's 'where to buy' function.
About the partner
TDMC is a Shopify Plus partner based in Durban, South Africa, serving South Africa and the United Kingdom, a Shopify Partner since 2017 with a 4.9 rating from 56 reviews and work in industries including home and garden.
Frequently asked questions
AI-generatedWho migrated Defy from Magento to Shopify?
TDMC, a Shopify Plus partner, redesigned Defy's site and migrated it from Magento to Shopify.
What integrations were built for Defy's Shopify store?
TDMC built a custom PIM and a Stock2Shop integration with SAP for expanded product enrichment, plus a Channel Advisor integration for 'where to buy'.
Where is TDMC based?
TDMC is based in Durban, South Africa, and serves South Africa and the United Kingdom.




