Designer Boys Art
With a catalogue of over 70,000 variants, no data management policy, or automations; the website was riddled with inconsistent data, challenging user experiences and a frustratingly complex Netsuite & BigCommerce environment to administrate. MILQ. deliver a new system architecture, eCommerce operations model and customer experience design, taking Designer Boys to a whole new level of experience.
Project details
- Industries
- Art and photography
- Home and garden
- Partner
- MILQ. Digital · 5 from 2 reviews · Shopify partner since 2023
What was delivered
- New system architecture
- eCommerce operations model
- Customer experience design
Inside the project
Over 70,000 variants on a NetSuite and BigCommerce setup
Designer Boys sells wall art, wallpaper and frames. Before the project, its catalogue of over 70,000 variants had no data management policy and no automations. The result was inconsistent data across the website, a difficult experience for shoppers, and a NetSuite and BigCommerce environment that was frustratingly complex to administrate.
A new architecture, operations model and customer experience for Designer Boys
MILQ. Digital's answer had three parts: a new system architecture, an eCommerce operations model and customer experience design. The project images show the Shopify homepage, with a navigation menu covering wall art, subjects, colours, hand-crafted pieces, wallpaper, frames and a journal, a link to help shoppers find an artwork, and a full-width hero section leading into the wallpaper range.
About the partner
MILQ. Digital is a Plus-tier Shopify Partner based in Hornsby, Australia, a partner since 2023, with a 5 rating from 2 reviews.
Frequently asked questions
Who did the BigCommerce to Shopify project for Designer Boys?
MILQ. Digital delivered a new system architecture, eCommerce operations model and customer experience design for Designer Boys, which had a complex NetSuite and BigCommerce environment.
What problems did the Designer Boys Shopify project address?
According to MILQ. Digital, the catalogue of over 70,000 variants had no data management policy or automations, which led to inconsistent data, a difficult user experience and a complex NetSuite and BigCommerce environment to administrate.
Where is MILQ. Digital based and which languages do they work in?
MILQ. Digital is based in Hornsby, Australia, and works in English.
Some sections on this page were written by ShopDigest AI from MILQ. Digital’s description and project images.
