Doubling steak sales with sales funnel hacking

We achieved these results by focusing on the first two steps of their cold audience funnel. By removing initial friction points, more people went through the funnel resulting in 36% conversion rate increase.
Project details
- Service
- Industry
- Food and drink
- Partner
- CRO Gurus · 5 from 3 reviews · Shopify partner since 2016
What was delivered
- Optimization of the first two steps of the cold audience funnel
- Removal of initial friction points in the funnel
Inside the project
Clearing early friction from a steak store's cold audience funnel
CRO Gurus focused on the first two steps of the cold audience funnel and removed the initial friction points there, so more people moved through the funnel. CRO Gurus reports a 36% conversion rate increase as the result.
About the partner
CRO Gurus is a Shopify Partner based in Helsinki, Finland, partnering with Shopify since 2016, with a rating of 5 from 3 reviews. Food and drink is among the industries it works in.
Frequently asked questions
Who did the conversion rate optimization for this Shopify steak store?
CRO Gurus optimised the store's cold audience funnel, focusing on its first two steps and removing initial friction points.
What results were reported for the steak store's sales funnel work?
CRO Gurus reports that removing early friction points brought more people through the funnel, resulting in a 36% conversion rate increase.
Some sections on this page were written by ShopDigest AI from CRO Gurus’ description and project images.




