Dr Martens Hong Kong
Creating an edgy Shopify Plus store for the legendary brand, Dr Martens. Previously selling on online marketplaces, we supported Dr Martens with its DTC tech architecture and strategy as well. For this store, we successfully aligned the new store with the UK store's branding and personality.
Project details
- IndustryAI
- Clothing and fashion
- Partner
- Wave Commerce HK · 5 from 33 reviews · Shopify partner since 2017
What was delivered
AI-generated- Shopify Plus store for Dr. Martens Hong Kong
- Move from online marketplaces to a DTC store
- DTC tech architecture and strategy support
- Store branding aligned with the Dr. Martens UK store
Inside the project
AI-generatedWritten by ShopDigest AI from Wave Commerce HK’s description and project images.
From online marketplaces to a Dr. Martens DTC store
Before this project, Dr. Martens sold in Hong Kong through online marketplaces. Wave Commerce HK built a Shopify Plus store to give the brand its own direct-to-consumer channel there. Alongside the build, the agency supported Dr. Martens with its DTC tech architecture and strategy.
Carrying the UK store's look to Hong Kong
Wave Commerce HK describes the brief as an edgy Shopify Plus store for a brand it calls legendary. The agency reports that it aligned the new Hong Kong store with the branding and personality of the Dr. Martens UK store.
About the partner
Wave Commerce HK is a Premier Shopify Partner based in Hong Kong, a partner since 2017 serving Hong Kong and China, with a 5 rating from 33 reviews. Its industries include clothing and fashion.
Frequently asked questions
AI-generatedWho built the Dr. Martens Hong Kong Shopify Plus store?
Wave Commerce HK built the Dr. Martens Hong Kong store on Shopify Plus and matched it to the branding and personality of the Dr. Martens UK store.
How did Dr. Martens Hong Kong move from marketplaces to a DTC Shopify store?
Dr. Martens previously sold through online marketplaces. Wave Commerce HK built its Shopify Plus store and supported the brand with its DTC tech architecture and strategy.
Where is Wave Commerce HK based and which languages does it work in?
Wave Commerce HK is based in Hong Kong, serves Hong Kong and China, and works in English, Chinese (PRC) and Chinese (Traditional).
