Dress for a Night

We re-imagined the ecommerce experience for leading Australian dress rental Dress for a Night, improving conversion rates by 25%.
Project details
- Service
- Industry
- Clothing and fashion
- Partner
- Refulfil
Inside the project
Re-imagining an Australian dress rental storefront
Dress for a Night rents designer dresses to shoppers in Australia. Refulfil reports that its re-imagined ecommerce experience improved conversion rates by 25%. The project image shows a homepage with a search bar for colour, occasion or brand, a rental date selector, and navigation for new arrivals, dress rentals and accessories.
About the partner
Refulfil is a Shopify Select partner based in London, United Kingdom, serving the United Kingdom and Australia and working in English and Spanish. Its industries include clothing and fashion.
Frequently asked questions
Who redesigned the Dress for a Night Shopify store?
Refulfil, a Shopify Partner based in London, re-imagined the ecommerce experience for the Australian dress rental brand Dress for a Night.
What results did the Dress for a Night Shopify redesign deliver?
Refulfil reports that the re-imagined ecommerce experience improved conversion rates by 25%.
Where is Refulfil based and which languages does it work in?
Refulfil is based in London, United Kingdom, serves the United Kingdom and Australia, and works in English and Spanish.
Some sections on this page were written by ShopDigest AI from Refulfil’s description and project images.



