Excel Blades - Shopify Redesign
Excel's customers are artists and craftsmen, but their dated website was anything but creative. The brand turned to us to build a customer experience that spotlights not just their products, but the amazing things you can do with them. We designed a fully interactive online store that helps customers find the perfect blade to create their masterpiece--and boosted conversions 25% in the process.
Project details
- ServiceAI
- IndustryAI
- Art and photography
- Partner
- Parkfield Commerce · 5 from 63 reviews · Shopify partner since 2015
What was delivered
AI-generated- Redesign of the Excel Blades Shopify store
- Interactive online store that helps customers find the right blade
- Customer experience that features products and what customers can make with them
Inside the project
AI-generatedWritten by ShopDigest AI from Parkfield Commerce’s description and project images.
From a dated site to a store built for craftspeople
Excel Blades sells knives, blades and craft tools to artists and craftsmen. Parkfield Commerce describes the brand's previous website as dated and anything but creative. The brand asked for a customer experience that puts the spotlight on both its products and the things customers can make with them. The answer was a fully interactive online store that helps shoppers find the right blade for their project, and Parkfield Commerce reports that the redesign boosted conversions by 25%.
Browsing Excel blades by usage or by type
The project images show desktop and mobile versions of the homepage. A top navigation splits the range into Knives, Blades, Craft Tools, Tool Sets and Razor Saws, above a hero section with a shop now button. Further down, a craft project image leads into a section titled Let's Get Crafting. On mobile, a Shop by Category block lets shoppers browse by usage or by type, followed by a featured tools area.
About the partner
Parkfield Commerce is a Plus-tier Shopify Partner based in New York, United States, partnering with Shopify since 2015 and rated 5 from 63 reviews. The team works in English.
Frequently asked questions
AI-generatedWho redesigned the Excel Blades Shopify store?
Parkfield Commerce redesigned the Excel Blades Shopify store, building an interactive online store for the brand's artist and craftsman customers.
What results did the Excel Blades Shopify redesign deliver?
Parkfield Commerce reports that the redesign boosted conversions by 25%.
What was done in the Excel Blades Shopify redesign?
Parkfield Commerce replaced the brand's dated website with a fully interactive store that features both the products and what customers can make with them, and helps customers find the right blade.
Where is Parkfield Commerce based?
Parkfield Commerce is based in New York, United States, and works in English.
