Fashion Eyewear

Fashion Eyewear is an online optician and retailer, combining optical excellence with an immense selection of luxury and designer frames to choose from. Struggling with underlying infrastructure and server maintenance, our brief was to help them migrate from Magento to Shopify Plus in order to streamline their processes, boost revenue and pave the way for international growth.
Project details
- Service
- Industry
- Jewelry and accessories
- Partner
- Hallway
Inside the project
An online optician leaving Magento behind
Fashion Eyewear is an online optician and retailer offering a large selection of luxury and designer frames. On Magento, the business was struggling with its underlying infrastructure and server maintenance. Hallway's brief was to move the store from Magento to Shopify Plus.
What the Shopify Plus move was meant to achieve
Hallway describes three aims for the migration: streamlining Fashion Eyewear's processes, boosting revenue and paving the way for international growth.
About the partner
Hallway is a Plus-tier Shopify Partner based in London, United Kingdom, working in English, with health and beauty among the industries it serves.
Frequently asked questions
Who migrated Fashion Eyewear from Magento to Shopify Plus?
Hallway, a Shopify Partner based in London, handled the migration of the online optician Fashion Eyewear from Magento to Shopify Plus.
Why did Fashion Eyewear move its eyewear store off Magento?
According to Hallway, Fashion Eyewear was struggling with infrastructure and server maintenance. The move to Shopify Plus was meant to streamline processes, boost revenue and pave the way for international growth.
Where is Hallway based and which languages does it work in?
Hallway is based in London, United Kingdom, and works in English.
Some sections on this page were written by ShopDigest AI from Hallway’s description and project images.



