Fashion Eyewear

We focused on analysing our client's direct online competitors - the similar online stores. Our team developed functionality that allows end customers to choose & configure their lenses using the parameters of type and frame colors. And adding a custom color swatch feature so that the UX is more attractive and makes it easier for customers to choose products.
Project details
- ServiceAI
- IndustryAI
- Jewelry and accessories
- Partner
- expatify · 4.8 from 30 reviews · Shopify partner since 2020
What was delivered
AI-generated- Analysis of the client's direct online competitors
- Lens configurator with lens type and frame color options
- Custom color swatch feature for product selection
Inside the project
AI-generatedWritten by ShopDigest AI from expatify’s description and project images.
Configuring lenses by type and frame color
Project Soul sells eyewear, and its store navigation lists optical and sun ranges. expatify analysed the brand's direct online competitors and developed functionality that lets shoppers choose and configure their lenses by lens type and frame color. A custom color swatch feature was added alongside it, which expatify says makes the experience more attractive and makes it easier for customers to choose products.
What Project Soul said about working with expatify
Project Soul's review, filed under custom apps and integrations, says that expatify "always thinks about what is best for the user (both website user and back-end user)" and that "they don't just pick the easiest solution but the best solution." The client also mentions expatify's fast responses.
About the partner
expatify is a Shopify Select Partner based in Jakarta, Indonesia, serving clients in Indonesia and the Netherlands, a partner since 2020 with a 4.8 rating from 30 reviews. Its store build or redesign service is listed as starting at $2380.
Frequently asked questions
AI-generatedWho built the Shopify lens configurator for Project Soul?
expatify built it. Shoppers can choose and configure their lenses by lens type and frame color, and expatify added a custom color swatch feature.
What did expatify do for the Project Soul eyewear store on Shopify?
expatify analysed Project Soul's direct online competitors, developed lens configuration by type and frame color, and added a custom color swatch feature to make choosing products easier.
Where is expatify based and which languages does it work in?
expatify is based in Jakarta, Indonesia, and works in English and Bahasa Indonesia.




