Function of Beauty
1r Agency designed & built a Shopify Plus website for the custom haircare brand, Function of Beauty, with new fonts, colors, and a streamlined design. Emphasizing a dynamic product quiz to build products and offer subscriptions, a transparent experience was created, allowing easy customization of hair care formulas, and boosting user satisfaction and conversions.
Project details
- Service
- Industry
- Health and beauty
- Partner
- 1r Agency
What was delivered
- Shopify Plus website design and build
- New fonts and colors
- Streamlined site design
- Dynamic product quiz to build products
- Subscription offer through the product quiz
Inside the project
A product quiz that builds custom haircare formulas
Function of Beauty sells custom haircare, and the new Shopify Plus site puts a dynamic product quiz at the centre of the shopping experience. Shoppers use the quiz to build their products and customise their hair care formulas, and it is also the route to the brand's subscriptions. 1r Agency describes the result as a transparent experience and reports that it boosted user satisfaction and conversions.
New fonts, colors and a streamlined Function of Beauty design
Alongside the quiz, 1r Agency gave the site new fonts and colors and a streamlined design. The project image shows the homepage with a menu, centred logo and cart icon in the header, followed by a full-width hero with a headline, a short line about formulas for different hair types and a button to shop by hair type.
About the partner
1r Agency is a Platinum-tier Shopify Partner based in Miami, United States, working in English and Spanish. Health and beauty is among the industries it works in.
Frequently asked questions
Who designed and built the Function of Beauty Shopify Plus store?
1r Agency designed and built the Shopify Plus website for custom haircare brand Function of Beauty, with new fonts, colors and a streamlined design.
What does the product quiz on the Function of Beauty Shopify store do?
According to 1r Agency, the dynamic product quiz lets shoppers build products and customise their hair care formulas, and offers subscriptions. 1r Agency reports it boosted user satisfaction and conversions.
Where is 1r Agency based and which languages does it work in?
1r Agency is based in Miami, United States, and works in English and Spanish.
Some sections on this page were written by ShopDigest AI from 1r Agency’s description and project images.
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