Global expansion with FRAMA - a Scandinavian strong furniture brand
"Coming from a fully headless setup, we found ourselves getting stuck in complicated integration tasks, code updates, and lengthy development timelines to execute on the things that matter most to us: delivering great, branded customer experience." – Rhya Johnston-Wallace, Head of Digital, FRAMA.
Project details
- ServiceAI
- IndustryAI
- Home and garden
- Partner
- DTAILS · 5 from 25 reviews · Shopify partner since 2013
Inside the project
AI-generatedWritten by ShopDigest AI from DTAILS’ description and project images.
FRAMA's starting point: a fully headless setup
FRAMA is a Scandinavian furniture brand, and DTAILS presents this Shopify project as part of the brand's global expansion. In the quote shown below, Rhya Johnston-Wallace, Head of Digital at FRAMA, describes where the brand started. Coming from a fully headless setup, the team was "getting stuck in complicated integration tasks, code updates, and lengthy development timelines." Johnston-Wallace names the brand's priority as "delivering great, branded customer experience."
About the partner
DTAILS is a Shopify Premier partner based in Copenhagen N, Denmark. It has been a partner since 2013, serves Denmark, Sweden, Norway and Finland, works in English, Swedish, Norwegian and Danish, lists Home and garden among its industries and has a 5 rating from 25 reviews.
Frequently asked questions
AI-generatedWho worked on FRAMA's Shopify global expansion?
DTAILS, a Shopify Premier partner based in Copenhagen N, Denmark, lists the global expansion of Scandinavian furniture brand FRAMA in its Shopify portfolio.
What setup did FRAMA have before this Shopify project?
FRAMA's Head of Digital, Rhya Johnston-Wallace, says the brand came from a fully headless setup, where it got stuck in complicated integration tasks, code updates and lengthy development timelines.
