Goodnest

• Goodnest brand designed from the ground up
• Brand positioning around nature, family care and sustainability

A nature-led baby care brand built from scratch

Goodnest was designed from the ground up by Act Second, with the brand centered on the belief in the nurturing power of nature for family care and sustainability. From the outset, the aim was to bring transparency and high standards to a market that Act Second describes as flooded with conventional and often chemically-intensive baby products. The project images show the Goodnest Shopify homepage with a navigation for Shop, About and Impact, a featured baby product and a lifestyle image.

About the partner

Act Second is a Select tier Shopify Partner since 2017, based in New York, United States, and serving the United States, Spain and the United Kingdom. Its industries include Health and beauty, and it holds a 5 rating from 5 reviews.

Who designed the Goodnest baby care brand on Shopify?

Act Second designed Goodnest from the ground up, establishing a brand centered on the nurturing power of nature for family care and sustainability.

What was the goal of the Goodnest brand design?

According to Act Second, the goal was to introduce transparency and high standards to a baby products market flooded with conventional and often chemically-intensive products.

Where is Act Second based and which languages does it work in?

Act Second is based in New York, United States, and works in English and Spanish.