Gooseberry Intimates
Gooseberry had a theme with the code issues; they didn’t have upsell strategy in place and wanted to increase their UX, conversion rate, and average order value (AOV). We performed an overall UX growth audit and implemented a upsell strategy from PDP to cart and checkout.
Project details
- IndustryAI
- Clothing and fashion
- Partner
- THAILS · 5 from 13 reviews · Shopify partner since 2017
What was delivered
AI-generated- UX growth audit of the store
- Upsell strategy from product page to cart and checkout
Inside the project
AI-generatedWritten by ShopDigest AI from THAILS’ description and project images.
A lingerie store with theme code issues and no upsells
Gooseberry Intimates, a lingerie label, came to THAILS with a theme that had code issues and no upsell strategy in place. The brand wanted to improve its UX, conversion rate and average order value (AOV). THAILS carried out an overall UX growth audit of the store, then put in place an upsell strategy that runs from the product detail page (PDP) through the cart and into checkout.
Speed, revenue and email capture in the client's words
In a 5-star review from October 2023 that lists the service as theme customization, Gooseberry Intimates calls site speed one of the most significant improvements and says it "has doubled thanks to their work." The client also reports revenue of $100,000 a month, compared with "the couple of thousands" it brought in before, and says THAILS changed the way the site collects emails.
About the partner
THAILS is a Shopify Plus partner based in Amsterdam, Netherlands, a partner since 2017 and rated 5 from 13 reviews. Clothing and fashion is among the industries THAILS works in.
Frequently asked questions
AI-generatedWho did the Shopify conversion and upsell work for Gooseberry Intimates?
THAILS, a Shopify Plus partner based in Amsterdam, ran a UX growth audit and built the upsell strategy for the Gooseberry Intimates store.
What did THAILS change on the Gooseberry Intimates Shopify store?
THAILS audited the store's UX and set up an upsell strategy that runs from the product page to the cart and checkout, aimed at conversion rate and average order value.
What results did Gooseberry Intimates report after the Shopify CRO work?
In its review, Gooseberry Intimates reports that site speed doubled and that revenue reached $100,000 a month, up from a couple of thousand before.
Where is THAILS based and which languages does it work in?
THAILS is based in Amsterdam, Netherlands, and works in English, Spanish, German, French, Portuguese (Brazil), Russian, Dutch and Swedish.
